Fri. Sep 29th, 2023
Australian Communications and Media Authority (ACMA) Issues Direction to Starlink

The Australian Communications and Media Authority (ACMA) has issued a direction to Starlink, a subsidiary of SpaceX, for failing to disclose the end date of a ‘limited time offer’ on its website. ACMA has found that Starlink breached the Telecommunications Consumer Protections Code by not disclosing the end date of the special promotion in its advertising material.

Starlink, the satellite-based internet company owned by Elon Musk’s SpaceX, began operating in Australia in 2021. It has been providing high-cost, high-speed, and high-latency internet services as an alternative to the NBN in rural and regional areas. The company has also collaborated with Optus and Telstra for new internet plan offerings.

ACMA’s action came after receiving a consumer complaint. ACMA released a report which included a screenshot of Starlink’s Australian home page, dated June 1, 2023. The screenshot showed a limited-time offer but did not mention the end date. The home page has since been updated.

In its report, ACMA noted that the advertising material promoting the special promotion was updated on July 26, 2023, to clarify that the offer ends on August 15. ACMA has warned Starlink to comply with the Act and has the authority to issue an infringement notice or apply to the Federal Court for a penalty if Starlink fails to comply.

Failure to comply with ACMA’s directions can result in penalties of up to $250,000. Gizmodo Australia has reached out to Starlink for comment.