Apple has unveiled its new lineup of smartphones for 2023, including the highly anticipated iPhone 15. The latest model features a switch to USB-C and an extended camera zoom for the Pro version. Alongside the iPhone 15, Apple also introduced new Apple Watches and AirPods Pro 2 earbuds with USB-C charging.
The regular and plus-sized versions of the iPhone 15 maintain the design elements of previous models, with aluminum sides, contoured edges, and glass backs and fronts. The dual camera system includes a significantly improved 48-megapixel main sensor, offering a 2x optical zoom. Additionally, the new models feature a smaller “dynamic island” cutout at the top of the screen, replacing the previous notch design, providing a more aesthetically pleasing and useful segment capable of displaying alerts. The screens also offer improved outdoor readability, with brightness levels of up to 2,000nits.
One of the notable changes in the iPhone 15 is the switch to USB-C, enabling compatibility with a range of devices, including Macs, iPads, Android devices, and PCs. The USB-C port can also be used to directly charge AirPods or an Apple Watch from the handset. The iPhone 15 is equipped with the A16 chip, which was first introduced in the Pro models last year.
The iPhone 15 will be available for £799 in the UK ($799 in the US, $1,499 in Australia), while the iPhone 15 Plus will retail for £899 ($899, A$1,649), starting from September 22.
The high-end versions of the iPhone, the 15 Pro and 15 Pro Max, come with several upgrades. The 15 Pro models feature smaller bezels, frosted back glass, and new titanium sides that replace the previous stainless steel design. The use of titanium makes the iPhones more durable and lighter, while a reworked internal design using 100% recycled aluminum enhances repairability. Another notable change is the replacement of the mute switch with an action button capable of muting the phone, switching focus modes, or launching the camera.
The 15 Pro models are equipped with an A17 Pro chip, which provides a 20% faster GPU for improved gaming performance. The USB-C port offers faster data speeds and connectivity. Both Pro models boast improved main and ultrawide cameras, with enhanced low-light performance and detail capture. The 15 Pro Max stands out with a new 12MP telephoto camera featuring a 5x optical zoom, similar to top Samsung and Google phones. It also includes enhanced stabilization.
The iPhone 15 Pro will retail for £999 ($999, A$1,849), while the iPhone 15 Pro Max will be priced at £1,199 ($1,199, A$2,199), available from September 22.
In addition to the iPhone lineup, Apple also introduced the Apple Watch Series 9 and Ultra 2. The Series 9 includes upgrades such as a new processor, the S9 chip, for faster performance and improved Siri capabilities. The screen is twice as bright, offering better outdoor readability, and a new hands-free gesture allows users to answer calls or silence alarms with a double tap of their thumb and index finger.
The Ultra 2, considered Apple’s top smartwatch, features the same faster S9 chip and a brighter 3,000nit screen for enhanced outdoor readability. The case is made from 95% recycled titanium, contributing to its carbon neutrality.
The Apple Watch Series 9 will be priced at £399 ($399, A$649), while the Watch Ultra Series 2 will retail for £799 ($799, A$1,399), both available from September 22.