In a recent ad, Apple showcased the potential lifesaving capabilities of its Apple Watch and iPhone. The video depicted various scenarios where individuals were alerted to potential health emergencies through their Apple devices. For example, one caption mentioned how the Apple Watch detected a low heart rate and prompted the wearer to seek medical attention and receive a pacemaker surgery. Another described a pregnant woman whose high heart rate was detected by her Apple Watch, leading to an emergency delivery at the hospital.
Apple has been increasingly highlighting the safety features of its devices in recent ad campaigns. These features include fall detection, an electrocardiogram (ECG), blood oxygen monitoring, and emergency SOS capabilities. The company has also introduced Crash Detection, which automatically alerts emergency services in the event of a car crash.
These safety features not only differentiate Apple’s newer devices from competitors but also provide a compelling reason for users to upgrade. In addition, Apple’s services sector, which includes features like satellite connectivity and Roadside Assistance, has been a significant revenue generator for the company.
Apple’s emphasis on the lifesaving capabilities of its devices has drawn some criticism for using fear-based advertising. However, the inclusion of these features has proven to be beneficial for users who have found themselves in emergency situations.
Moving forward, Apple plans to introduce even more safety-related features. The company recently unveiled Roadside Assistance, allowing users to contact AAA via satellite in case of a car breakdown. While Apple has not depicted catastrophic scenarios in its advertising, the addition of this feature further enhances the safety aspect of Apple devices.
Overall, the ad serves as a reminder of the potential lifesaving benefits that Apple Watch and iPhone offer. With their range of health tracking sensors and emergency features, these devices can play a crucial role in ensuring user safety and well-being.